![]() ![]() The main reason behind this success is the promotion of the hub model. The airport grew by 7.7% to over 50 million passengers in 2016. “There are currently 15 airlines operating 25 destinations in 17 Latin American countries, which amount to approximately 15% of the total number of passengers at the airport,” comments Elena Mayoral, Director, Adolfo Suárez Madrid-Barajas Airport. Promoting connectivity with Latin America is one of the main strategies of Adolfo Suárez Madrid-Barajas Airport’s Marketing Plan, devised by the airport’s Route Development Committee, which is made up of the Region of Madrid, Madrid City Council, Turespaña, Chamber of Commerce and Aena. Elena Mayoral, Director, Adolfo Suárez Madrid-Barajas Airport: “We are permanently working on implementing technological solutions to all airport processes, by developing new applications and updating existing ones concerning passenger information, assistance to persons with reduced mobility, security controls, baggage claim, etc.”
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